Best Odds Guaranteed

The majority of major bookmakers now offer Best Odds Guaranteed (BOG) for UK and Irish horse racing and greyhounds. This is a huge deal when it comes to making your betting more profitable and is something you really must take advantage of when placing your bets with a bookmaker.

What is Best Odds Guaranteed?

When placing your bet take the early price on offer, then if the starting price (SP) is returned at greater odds, the bookmaker will settle your bet at the bigger price. There's no extra work involved, you just need to make sure you take the price on offer when placing your bet, rather than selecting SP.

For example you place a bet at 9:00am in the morning and your selection is currently trading at odds of 7/2. If the starting price for your selection is returned at 3/1. If your horse wins, your bet will be settled at 7/2, so you'll win £35 (as opposed to £30 if you'd just taken SP). However if the starting price had drifted out to 4/1, you'll win £40 (the same as if you'd taken SP).

Over the long term this can make a massive difference to the profitability of your betting

Bookmakers reserve the right to withdraw BOG from an account at their discretion, so it pays to spread your bets across a number of different bookmakers, to help prevent them withdrawing BOG from your account.

Best Odds Guaranteed v Betfair Prices
Best Odds Guaranteed v Betfair Prices

To see just what a difference Best Odds Guaranteed can make to your betting, we carried out a test, where we compared BOG prices, against Betfair Starting Prices (BSP), Betfair Early Prices (BEP) and Starting Prices (SP). You can see the full results of the test on our blog at Best Odds Guaranteed v Betfair Prices, but here's a quick summary of the comparison.

During the comparison there were 450 selections in total, 7 of which were non runners, leaving 107 winners from 443 bets. If you'd staked £10 on each of the selections, at starting price, you'd have made a loss of £245.46.

Backing all of the selections at Betfair SP would've turned that loss into a profit of £62.30. This was improved upon by taking the odds on offer on Betfair at the time of placing the bet, boosting the profit to £163.00. But by far the best option was taking the best odds available from the bookmakers offering Best Odds Guaranteed prices. This increased the profit to £410.01.

Increased Profit with BOG

Best Odds Guaranteed Plus

As the above figures show, Best Odds Guaranteed can make a huge difference to the profitability of your betting. If you are currently making a loss from your horse racing betting, it can reduce your loses or even turn your losing systems into a profit. If you are already making a profit on your bets, it can increase your profits further. However there is one thing better than Best Odds Guaranteed and that is Best Odds Guaranteed Plus. It's something offered by Ladbrokes on all their UK and Irish horse racing.

With Best Odds Guaranteed Plus, if the returned SP for your winning selection is greater than the price you took on your bet, rather than settling the bet at SP, they'll enhance it to the next price up. So for example if you took a price of 3/1 and the horse was returned at an SP of 4/1 they will enhance the price up to 9/2.

Best Odds Guaranteed Bookmakers

There can be big differences between the early odds offered by the different bookmakers. It pays to open accounts with as many as possible, so you can always get the best odds available on your bets. Here's a list of the bookmakers who offer Best Odds Guaranteed. Click on the bookmaker's name to go to their site and open an account:


Best Odds Guaranteed Plus is available from 9:00am each day on all UK and Irish horse races, for internet and mobile customers. If you take a price and the returned SP is higher than the price you've taken, Ladbrokes will not just pay you at SP, they'll boost the price further. So if you say back a horse at 4/1 and it wins at 5/1, they'll boost the price and pay out at 11/2. Bets must be placed on the day of the race to qualify. Bets placed in-running will not apply. The offer does not include Ante-Post, Tote/Pools, Place Only or Match Bets.


Best Odds Guaranteed applies to board prices, bet365 early prices as well as singles and multiples for all races where they offer win and each-way betting (excluding American and Australasian racing). Ante-Post, Tote/Pari-Mutuel (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.


Applies to Early Prices and Board Prices on all UK & Irish horse racing bets, placed via either the internet or on mobile. Does not apply to Live in-play bets, ante-post bets or any extra or special markets.

Betfair Sportsbook

Offered on UK and Irish horse race winner markets, plus selected greyhound races. It applies to any price taken on singles on the day of event race winner markets only (Win and Each Way).


On all UK, Irish, South African and UAE races. Does not apply to head-to-head bets.

Paddy Power

On all UK & Irish horse racing, singles and multiples, win and each-way markets only. To ensure your bet has a guaranteed price, look for the "GP" icon on your betting slip before confirming the bet. Does not apply to ante-post odds, tote bets, combined horse bets or bets on international racing.


Available on UK and Irish horse racing all year round. Does not apply to prices taken after the first show. Also does not apply to Lucky 15, Lucky 31, Lucky 63, Ante Post, Tote or Pari-Mutuel bets.


Referred to as Best Price Guaranteed, applies to all UK and Ireland racing fixtures, applied to single and multiple bets struck at either early or board prices. Only applies to bets struck via web or mobile on the day of the race. Does not include Green Tick (Enhanced win only), Ante Post, Tote, pari-mutuel, place only, match bets, insurance bets and betting without markets.

William Hill

Available on all UK & Irish Horse racing and greyhound racing, both online and over the phone. Best Odds Guaranteed applies to all bets placed at board prices and earlybird prices. It does not apply to bets where an ante-post, tote or Pari-Mutuel price has been taken, nor does it apply to place only, betting without or insurance bets.


Available for any UK / Irish horse race and BAGS/BEGS greyhound races. Applies where bets are placed online, fon-a-bet or mobile. Free Bet stakes do not qualify for BOG.


Payable every day on all UK & Irish horse and greyhound races. Applies to all win and each-way singles and multiples, placed via the internet and mobile only. They also pay BOG on their price boost odds. Does not apply to ante post bets, bets on international racing (unless stated otherwise), specials, enhanced accumulators, tote pools or any other special markets.


Available on all UK and Irish horse racing. BOG will be applied to all win and each-way single bets and multiple bets where stated. Ante-post bets are not included in this offer.

Stan James

Available on all UK and Ireland horse racing bets placed after 10.00am. It applies to single and multiple bets struck online, on mobile and call centre at early prices. BOG is not available on board prices, ante-post, non-runner no bet, tote/ pari-mutuel (bets and dividends), not to win, enhanced win, cover bets and in-play bets.


Available on all UK & Irish horse races + other selected meetings they decide. Applies to both single and multiple bets placed on qualifying races. BOG is offered on bets struck from 10:00am each day, it does not apply to ante-post racing, overnight, place only, match bets and enhanced price offers.


On all UK and Irish horse racing when you place your bets online (not available via phone). Applies to win, each-way and multiple bets (does not apply to enhanced 'win only' bets) for both single and multiple bets.