William Hill Bookmaker

William Hill is one of the traditional "Big Three" bookmakers in the UK. Founded in 1934, they're one of the most trusted brands in the betting industry, with millions of customers from around the world.

They are the UK's largest land-based bookmaker with over 2,300 licensed betting shops in the UK. They employ over 16,000 people in nine countries and have their online business headquarters located in Gibraltar.

Join William Hill Now
Bet £10 get £30 in Free Bets

New William Hill online customers only. Use promo code H30 only. Minimum stake of £10/€10 at odds of 1/2 or greater. Only the "win" part from e/w bets will count.

Free bets paid as 2 x £15/€15. Free bets credited after settlement of the first qualifting bet. Free Bets will expire 30 days after the qualifying bet is placed. Free bet terms, payment method and player country restions apply. See William Hill web site for Full T&Cs.

Claim Free Bet

Best Odds Guaranteed

On all UK and Ireland horse races and every greyhound race offered on their site, take an early price or board price and they'll pay you out at the SP if it's bigger than the price you took. For example, if you take an early price of 3/1 on your selection and it wins at an SP of 7/2, they'll pay you at 7/2. The offer applies to both single and multiple bets placed on qualifying races.

2 Clear - 15% Bonus on Your Winnings

With 2 Clear, if your horse wins by 2 or more lengths in selected UK & Irish flat races, William Hill will pay you a 15% free bet bonus on top of your winnings, up to a maximum of £100. See their web site for a list of the day's qualifing races.


Watch UK, Irish and South African horse racing via the William Hill live streaming. An online bet of £1 single or £0.50 each-way single or more on any UK, Irish or South African race qualifies you to be able to watch the live action. Multiple bets types require £1 per event spent (for example for a bet double a stake of £2 is required to watch both races).

Online Radio Commentary

They have their own dedicated online racing radio, which provides entertaining banter, race previews and live race commentaries. You can listen to the nap selections of their racing radio team, via their daily podcast. They include a naps table, so you can see who's selections are worth following. William Hill Radio is also accessible via your phone.

William Hill offer bets on all major sports

Horse Racing Horse Racing
Football Football
Tennis Tennis
Cricket Cricket
Greyhounds Greyhounds
Golf Golf
Boxing Boxing
Darts Darts
Motor Sports Motor Racing
Snooker Snooker
Rugby League Rugby League
Rugby Union Rugby Union
American Football American Football
Baseball Baseball
Basketball Basketball
Ice Hockey Ice Hockey
Cycling Cycling
Table Tennis Volleyball
GAA Football
GAA Hurling
Winter Sports

Bet Types

William Hill offer a wide variety of bets including:
  • Singles / Each-way
  • Doubles / Trebles / Accumulators
  • Trixie / Patent / Yankee / Canadian
  • Heinz / Super Heinz / Goliath
  • Lucky 15 / Lucky 31 / Lucky 63
  • Forecasts / Straight forecast / Reversed forecast
  • Straight forecast double / Straight forecast treble
  • Reversed forecast double / Reversed forecast treble
  • Combination forecast / Combination forecast doubles


Debit Cards

William Hill process domestic and international card transactions, as well as virtual cards from EntroPay. Their minimum deposit by Debit Card is £5.

E Wallet

William Hill support the following e wallet services:

  • pingit
  • Skrill
  • PayPal
  • Neteller
  • WebMoney

They also accept deposits via Western Union, Bank Transfer or Bank Cheque.

They accept deposits in any of the following currencies: Australian Dollar, Canadian Dollar, Swiss Franc, Danish Krone, Pounds Sterling, Hong Kong Dollar, Japanese Yen, Swedish Krona, Singapore Dollar, US Dollar & EURO.

You can open an account with a deposit of as little as £5 and they have the lowest minimum stakes anywhere on the Internet, at just 3p for singles, doubles, trebles and multiple bets, 1p for accumulator 4's and upwards.

Before opening an account ensure you read the full terms and conditions on the William Hill web site. You need to be 18+ and Be Gamble Aware.