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Information from Key Tips about their service

Key Tips provides selections based on form, probability and value.  We use our own unique algorithm regarding staking to achieve a better profit than LSP in the long term. You can send your email address to keytips@btinternet.com and we will email you when tips are on the Premium Rate hot line (0904 679 7777).  We have been involved in sports betting for over 30 years and aim to have a strike rate of 25-30% and a decent long term Return on Investment (ROI). 
Key Tips

Proofed Results for Key Tips Back Selections

Month by Month Breakdown of Proofed Results Based on 1 Point Level Stakes

MonthBetsSR%StakedSP ProfitBSP Profit
June 201813727.7137.00-2.267.38
May 201814125.5141.00-39.67-30.03
April 20189932.399.00-11.135.15
March 20189133.091.00-0.1614.56
February 20187528.075.00-31.52-25.72
January 20181618.816.00-7.67-6.57
Total for 201855928.6559.0-92.41-35.23
 

Bets = Number of selections provided
SR% = Percentage Success Rate. i.e. number of profitable selections / number of selections
Stakes = Total number of points staked on selections
SP Profit = Total number of points profit/loss based on Starting Price (SP)
BSP Profit = Total points profit/loss based on Betfair Starting Prices. For years prior to 2008, odds of 15% above SP are used. The figures assume a commission rate of 5% on all winning bets. This is an upper amount and will reduce the more bets you place with Betfair. You can see the effect of varying the assumed commission % by looking at the Full Proofed Results (see link above).

Proofed Results for Key Tips Lay Selections

Month by Month Breakdown of Proofed Results Based on 1 Point Level Stakes

MonthBetsSR%StakedProfit
May 2018250.02.00-0.73
April 20181080.010.00-1.23
March 20181392.313.000.50
February 20183183.931.000.17
Total for 20185683.956.0-1.29
 

Bets = Number of selections provided
SR% = Percentage Success Rate. i.e. number of profitable selections / number of selections
Staked = Total amount risked on selections, based on amounts entered by the tipster (e.g. a 10 point bet placed at odds of 4/1 would be a stake of 40 points as that is the amount you'd lose if the selection won the race).
Profit = Total points profit/loss. For 2008 onwards Betfair Starting Prices are used. For years prior to that, odds of 15% above SP are used. The figures assume a commission rate of 5% on all winning bets. This is an upper amount and will reduce the more bets you place with Betfair. You can see the effect of varying the assumed commission % by looking at the Full Proofed Results (see link above).